Crossfit 11:24

Cover Story: Sweat Together, Stay Together

“Our mission at Crossfit 11:24 is to create a culture that sees every moment as an opportunity to serve, and to make sure each member feels as though he/she has everything they need to become successful in their fitness journey.”

IT DOESN’T TAKE LONG FOR traditional exercise to feel fruitless and repetitive. Without support or seeing results, it’s easy to lose sight of why you’re doing it in the first place. For different reasons than most gym owners in Marietta, those at CrossFit 11:24 trains all levels of athletes– from beginners to Olympians– to help them achieve their fitness goals in sustainable yet challenging ways. 

Callie and Tyler Cooke are natural-born entrepreneurs who opened their gorgeous 14,000 square-foot facility in 2018 after discovering a common passion (fitness), getting married and having a beautiful daughter, Cora. They are very involved in their church, which has been and continues to be one of the driving forces in their business. 

Their mission at CrossFit 11:24 is “create a culture that sees every moment as an opportunity to serve and to make sure each of [their] members feels as though he/she has everything they need to become successful in their fitness journey.” Callie has always had a “knack” for teaching, and it wasn’t long before she became a certified coach in 2017 after getting involved with CrossFit in 2016. Tyler has always had a passion for sports and fitness, and has been involved in CrossFit since 2013 and a certified coach since 2018.

In the fall of 2018, they spent months deciding on a name for their affiliate until one Sunday in church, they were struck by one Bible verse in particular – Proverbs 11:24 (MSG), which states, “The world of the generous gets larger and larger; the world of the stingy gets smaller and smaller.” Up to that point, Tyler and his father had owned a successful construction company together, which provided the means to open up a business of their own. With this unmistakable blessing from God, opening a CrossFit facility in His name felt like a calling. After planting their family roots in Marietta, planting a “second family” through this new endeavor required no deliberation. 

World-class coaches design programs to establish effective workout habits that match one’s physical limitations, but strive to exceed them. Whether you’re a beginner or an elite athlete, the programs at CrossFit 11:24 are tailored specifically to your needs. Programs can be modified to suit any fitness level and any age, scaled by load and intensity. “The needs of Olympic athletes and grandparents differ by degree, not kind.”

Don’t be mistaken – these classes are never “easy,” but always fun. The idea is to be challenged in a realistic and fruitful way. Members are embraced by a community of like-minded individuals with similar goals. Their programs aim “to forge a broad, general and inclusive fitness supported by measurable, observable and repeatable results.” At CrossFit 11:24, everyone knows each other’s names and there is a profound sense of camaraderie. Callie and Tyler believe everyone can make a meaningful difference in the lives of those around them. 

Their training programs are one of the best ways to sweat while having a good time, infused with team spirit and motivation. Upon joining, you’ll be greeted by a coach, given a tour of the facility and have access to a heart-pumping workout session after your current fitness level is assessed. There are several class options to choose from, ranging from 5:30 AM to 7:15 PM. 

The fundamentals classes provide instruction on the basic movements of CrossFit to all new CrossFit participants. Two to three days per week is required for the Integrated On-Ramp training, which includes a private session with a movement assessment and a personalized checklist for the future. The Workouts of the Day (WODs) are adjusted to your checklist in order for you to successfully complete each movement and ultimately achieve your long-term fitness goals. CrossFit 11:24 also offers personal training sessions in which world-class coaches will conduct a comprehensive assessment of your fitness level, help you define your goals and design a program specific to your needs. 

After all, friends who sweat together, stay together.

225 Crescent Circle, Marietta

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